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G-608
Market Research for Business Plans
Исследование рынка для бизнес-плана: TAM/SAM/SOM
Primary and secondary research; TAM, SAM, SOM.
Standard: Canadian programmes; sizing per Hague 2019
What is included
- Structured intake and definition of the decision the work must serve.
- Evidence base assembled from primary sources, with assumptions stated explicitly.
- Analysis executed under the MERIDIAN loop: SCAN, STRESS, BUILD, WATCH.
- Written hand-over in English, Russian or Ukrainian at your choice.
Deliverables
- Decision memo with findings, ranges and recommended next step.
- Working model or register in a format you keep and can maintain.
- Review session and a log of open questions with owners.
Cadence and terms
Ongoing analytical support on a regular cadence. /note